If you are a small or medium business owner and your profession does not have a mobile application, you need to think of one soon. Having a web presence alone is no longer sufficient, as online activity continues to shift to mobile. Smartphone apps have become very important as a marketing tool for small business owners.
Smartphone activity has been on a streak lately. Almost three-quarters of Americans check their cell phones at least once per hour, according to a Gallup survey. Almost all of that mobile-phone time is now devoted to using apps, analysis reveals. Americans now spend more time looking at their mobile phones than they do watching television.
This rise in mobile-phone usage means that smartphone apps have become a key marketing tool for companies of all sizes, including small businesses. Mobile apps increase engagement with customers. They boost repeat visits, and permit a wide variety of online transactions, including the deployment of loyalty cards, push promotions, and ecommerce transactions. Apps deliver coupons and send announcements that build your sales with customers. Apps also accelerate contact with your company, which enhances relationships with customers in a world where speedy responses are prized by buyers. Smartphone icons even help build brands by providing a visual design that customers recognize.
Many small-business owners still think that getting an app is expensive and complicated. They are worried about the need to build different apps for the various platforms customers are on – iOS, Android, Windows and Blackberry. They are unsure about building dynamic or static apps, and the difficulty of coming up with an app design. Moreover, most small-business owners don’t have the expertise to build apps themselves.
Your customers can benefit from being able to access your products/services anytime they want and while on the fly. This is especially true if you don’t have a help line that’s available 24/7. Your app can include a feature where they can contact you day or night, and without necessarily going to your website.
More than just an application, a mobile app can double as a valuable marketing tool. It can be easily integrated with Facebook, Twitter, Instagram and other social media platforms. That means, with a single tap, customers can share with their network your app and or their experience with your company, which can then offer you free publicity. Plus, using push notification, you can quickly send upcoming promotions or special events to your customers and prospects.
If you would like us to help with building a mobile app for your small business or organization, contact SwiftProServe, Inc. at 410.905.3028, or via email. We are happy to help your business get to the next level.
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