Why your business needs a website

Today, more and more consumers use the internet to search for the products or services they want. Your small business will get more attention by having a website. Without one, potential customers will go to your competitors that have a website, and that’s pretty standard. If you already have a website but it is “home-made”, having it professionally redesigned will provide your business with a professional image which will inspire even greater confidence for your potential customers. For home-based businesses as well, having a web site is particularly beneficial since you do not have a store front to promote your products or services.

Small / Medium Sized Businesses

As a small/middle business owner you probably think you can’t afford a professional website, but do you know, it’s a lot worse not having one for the success you anticipate. Although the cost of designing a website varies, once it’s up and running, a website for a small business generally costs under $100 a month and, in some cases, as little as $20. Compared with the cost of a newspaper ad or a TV ad, when you consider the potential market you can reach with a website, it is a very cost effective way to promote your business.

Many small business owners view their business as a totally offline entity, pursuing traditional means to promote themselves and win new customers. However, regarding any business (from the largest enterprise to the sole trader, or anything in between) as purely offline is a risky strategy to take when your customers are spending more and more of their time online. Your business cards can only go as far as into the hands of those who get them physically, but your reach through an optimized website is endless with no geographic boundaries.

Think of your website as being your online catalog. It is much easier and quicker to update information about your products and services on your website than in physical form, making it an effective way of letting your customers know about the arrival of new products, upcoming events, special promotions, or any new services you now offer. Unlike print ads which quickly become outdated, your website can provide current information and news feeds.
A website is available to both your regular and potential customers 24/7/365 providing them with the convenience of reviewing your products and services when your store or office is closed.

Maybe you sell environmentally friendly products and would like to share ideas on how to recycle, or perhaps you’re an accountant and want to give your clients advice on how to simplify their bookkeeping practices or you are a health care business trying to let everyone know the services you provide; you can keep your prospects and current customers informed by providing a simple FAQ page, adding articles or uploading newsletters to answer all your customers’ questions you can. The result is a massive traffic of customers rushing to patronize your budding business.

If you would like us to help with building a mobile app for your small business or organization, contact SwiftProServe, Inc. at 410.905.3028, or via email. We are happy to help your business get to the next level.

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